Work Spotting: Britain’s Got Talent

This week I’ve been spending my evenings watching the talented humans on Britain’s Got Talent. To be honest, it’s not the singers or dancers I’m interested in, it’s the commercial breaks I love – and a good thing too, ITV offer many breaks to fill my appetite for advertising!

Amongst the spots for breakfast cereals and broadband, it’s been fantastic to watch AMV BBDO’s commercial for Snickers, featuring Joan Collins! Earlier this year, my Three Blind Mice colleagues had worked with the ad agency to produce a delicious 2D research animatic for the campaign.

Even now, the ad still makes me laugh – what a diva!

Looking forward to the grand finals this weekend, can’t wait to see what else I’ll spot!

Ta Ra for now,
Leicester.

via Work Spotting: Britain’s Got Talent | THREEblindmice.

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A Client’s Guide To Making An Animatic

The Three Blind Mice house team have crafted a short animation to help explain, particularly to those who may not completely understand the process of creating animatic, how it works.

Many of the wonderful folk who commission animatics, especially for the very first time, can be a little intimidated by the project they are about to embark upon. This piece tries to de-mistify the process in a fun, simple and effective way!

via A Client’s Guide To Making An Animatic | THREEblindmice.

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Drench Testing Facility: Office

We were approached by CHI & Partners producer, Kate Bailey to produce a 30 second research animatic for Britvic water brand, Drench.

This animatic was created within a tight schedule of just six days! Threeblindmice artist, Aaron lined and coloured the 2D figures and our motion team sourced office-related props and backgrounds before our in-house editors, George and Sam, created different angles and layouts of the office in photoshop.

via Drench Testing Facility: Office | THREEblindmice.

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Arla ‘Apetina’ Animatic

We produced this 2D animatic for AMV BBDO and European food brand, Arla.

We were approached by Kate Jenner to animate, not one, but eight research animatics with a two week production deadline. This particular 30 second animatic was produced for a Finish audience to advertise the ‘Apetina’ cream cheese range.

Assistant Producer, Michael directed the team to make sure each of the separate assets were created on time; these included both 2D illustrations, photoreal and 3D elements.

Find out more on our website: Arla ‘Apetina’ Animatic | THREEblindmice.

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